Outdoor sports brands have accelerated their deployment in China
With the recovery of the macroeconomy and the improvement of e-commerce penetration, China's e-commerce transaction market is getting better and better. According to the monitoring report released by the China E-commerce Research Center, in the first half of this year, China's e-commerce market reached 2.25 trillion yuan, and will exceed 4.3 trillion yuan for the whole year. Recently, according to relevant information, the global outdoor sports brand Hi-TEC has opened official flagship stores on third-party e-commerce platforms such as Taobao, Paipai, Youah, and Dangdang, and launched an independent e-commerce platform, Hi-TEC China Official Mall, trying to enter more Chinese markets through e-commerce. The splendor of China's e-commerce market has attracted the attention of global giants. These international giants have accelerated their presence in China, and outdoor sports brands are no exception.